My art direction journey began at home, advising my parents on wall colors. 

Since then, I’ve gained over 10 years of experience in art and creative direction, working across e-commerce, hospitality, the beverage industry and B2B digital marketing. What really fuels me is brand identity work, creating site-specific concepts, and producing designs that make a real impact for clients. ...And yes, I still enjoy picking out my parents' wall colors.