In a sea of brands owned by larger conglomerates, we wanted to show consumers why they should purchase Banhez - a co-op owned brand. We collaborated with the Oaxacan artist, Bouler, to reinforce the fact that Banhez is truly owned by Oaxaqueños. His mural at the Banhez bottling facility is the basis for our creative theme for this campaign.

I designed several pieces for this push, including but not limited to wheat paste posters, educational tasting booklets, packaging for a tasting kit, a suite of GIFs, and a truck wrap.