Día Del Mezcalero is a five day event in Oaxaca, Mexico where Banhez Mezcal and CNI Brands host 45-60 beverage industry professionals with the goals of creating brand loyalty and generating sales post-event. This event is unique in that we sought to teach attendees about the culture of mezcal in order to better appreciate the brand ethos of Banhez.

I was responsible for designing the website, registration logistics, designing and deploying emails, and event logistics. We also used this event as photography opportunity, so I planned daily itineraries and shot lists for our photographers.