Banhez Mezcal

Banhez Mezcal is a co-op owned brand based in Ejutla, Oaxaca. My role as Creative Director involved brand guideline creation, package design, social media strategy and content, website design and sales team training. Additionally, I partnered with our Director of Education to plan and execute Día Del Mezcalero—a 5-day international brand event for beverage industry professionals—where we offered a look into the process of mezcal production and celebrated with members of the co-op.

These efforts culminated in Banhez Mezcal becoming the #2 selling mezcal in the United States.